ABOUT

[EVENTS]

• Customer Service: Handled all client needs before, during, and after art fair hours; Provided and analyzed exit surveys and follow-up for post-event evaluation; Built personal working relationships with each client.

• Coordination: Simultaneously managed 40 to 50 clients at one time for each event; coordinated the exhibition  floor plan and hired/supervised 24-hour security. Tracked food and beverage sales, fuel levels for the generators, crisis control, and front-of-house management. 
• Food and Beverage: Sourced and managed catering, bar services, and liquor licensing for each event. 
• Curation: Using the expertise from my Masters Degree in Fine Art, I curated interactive, sometimes branded installations for guests to interact with.
• Invoicing: Involved each client, tracked invoice dates, and sent payment reminders. 

[SALES]

• Pitch: Pitched potential clients and sold exhibition space ($5,000-$40,000 per space).
• Cold Calls: Built a client rolodex by cold calling art galleries and artists.
• CRM: Created and executed customer relation strategies in Hubspot and Capsule. 
• Sponsorship: Worked with leading brands including: Mercedes Benz, Lufthansa, Hennessey, Heineken, Amazon Art, Google Hangouts, Pepsi, Deep Eddy Vodka, Sixpoint Brewery.
• Art Sales: Worked in three NYC galleries, strategically catering to clients needs and finding the perfect pieces to suit their aesthetics. 

[MARKETING]

• E-blasts: Cultivated a 62,000-person mailing list with a 32% open rate using Mailchimp, Madmimi, and Constant Contact.
• Guerilla Marketing: Deployed guerilla marketing teams to attract visitors to events (street art, stickers, banners, posters, sandwich boards).
• Social Media: Fluent in all Social Media platforms (Facebook, Instagram, Snapchat, Linkedin, Twitter) and professional resources like Hootsuite, Social Captain, Robo-Insta.
• Advertising: Analyzed media distribution and impressions to strategically place advertisements in the most relevant print and digital publications. 

[LEADERSHIP]

• PR: Researched and worked with  top public relations companies, collaborated in press planning, and edited press releases. 
• Employees and Interns: Delegated responsibilities to multiple team members while managing quotas, RAG charts, and weekly meetings.

[BRANDING]

• Graphic Design: Created all logos, advertisements, pamphlets, and print materials for event networking and marketing using Adobe Photoshop and Indesign.
• Website: Learned WordPress and Squarespace to develop websites for all three art fair brands, as well as private clients. 
• Pitch Decks: Crafted pitch decks for a wide array of audiences, such as venues, sponsors, art galleries, and local governments using: Microsoft Powerpoint, Excel and Word and Google Sheets, Google Apps.