For more than a decade I've lived where media, brands and culture collide: selling Times Square's largest billboards, building art fairs from the ground up during Art Basel and Frieze, and bringing Mercedes-Benz and Lufthansa into rooms full of collectors. I trained as a fine artist. I work like a strategist. Today I run my own consultancy, The Ad Concierge.
Your brand here.$2.5M+ in media, sold.89% growth. One year.2M+ inboxes. 56% open.Seven art fairs. Two cities.
$2.5M+media revenue across DOOH, CTV, OTT, audio & Times Square
89%year-over-year revenue growth, 2022 → 2023
300+campaigns from first call to final report
2M+email subscribers, with a 56% open rate
$400K+in sponsor value from Mercedes-Benz, Lufthansa & more
01
Media & Advertising
Media with a gallery eye.
Four years as VP of Sales at a New York media company, putting brands on Times Square's most prominent billboards, then following the audience home with CTV, OTT, streaming audio, display and paid social.
Times SquareProgrammatic DOOHCTV / OTTStreaming audioDisplayPaid social
Times Square ✦ NYC
02
Now · The Ad Concierge · Selected Work
Real campaigns. Real relationships.
I founded The Ad Concierge, a New York advertising consultancy that pairs big-agency media access with the attention of a personal concierge, covering everything from Times Square and LinkNYC screens to CTV, streaming audio and experiential. Every campaign starts with understanding the client, not selling them inventory.
“ Matt consistently exceeds expectations when it comes to billboard projects. His professionalism and expertise ensure that every design resonates with the intended audience. My clients are always thrilled with how he transforms their vision into impactful, eye-catching displays.
Dar DowlingAtlas Publishing
“ Matthew played a key role in the successful launch of two new restaurants and the renovation of our existing one. His expertise and creative insight were essential to bringing our vision to life.
Donna DobbinOwner, John Doe, Jane Doe & John Devoy's NYC
“ Whether it was my art projects or the challenge of revamping three FogoLabs websites, he consistently demonstrates exceptional problem-solving and a proactive approach.
Pierre LamoureuxCofounder, FogoLabs
“ Matthew's been a fixture in the art world for well over a decade. He has an eye for spotting true talent and works with some truly fascinating individuals, giving him a unique perspective on the art scene.
Henri MeyersCo-owner, Maison 10 Gallery
03
Brand & Experiential
Brands, in the room.
I live and breathe art fairs. I built SELECT Fair and X Contemporary from the ground up: seven editions during Art Basel Miami Beach and Frieze New York, with $400K+ in sponsor value from brands like Mercedes-Benz AMG, Lufthansa and Moët Hennessy.
A London double-decker busVIP shuttle up Collins Ave · Miami 2012
Lee Ranaldo on the billFormer Dia building · Frieze Week 2015
04
Corporate & Private Art Advisory
Art that belongs to the room.
MFA from the School of Visual Arts, a decade inside the art market, and an eye for work that fits. I source and commission art for private residences, hotels, offices and large-scale developments.
ProcurementLocal & contemporary work matched to your space
Websites, menus, packaging, food photography and the campaigns that bring people back, for some of New York's favorite food and beverage names. Tap a name to see the work.
06
About
The artist who learned to sell.
Tufts, then an MFA at SVA. Co-directing an art fair during Art Basel at 24. Three brands built from the ground up by 2015. Then Times Square's biggest screens, and now my own consultancy, The Ad Concierge. Active problem solving keeps me on my toes, and I still love making things.
MFA, School of Visual Arts · BFA, Tufts University · Advanced Drawing, Florence
The New York Times✦Interview✦Artnet✦T Magazine✦HuffPost✦Hyperallergic✦Billboard✦Gothamist✦Whitehot✦The New York Times✦Interview✦Artnet✦T Magazine✦HuffPost✦Hyperallergic✦Billboard✦Gothamist✦Whitehot✦
From 2022 to 2026 I was Vice President of Sales at a New York media company, putting brands on the most prominent billboards in Times Square, then packaging them with the channels that follow an audience home: CTV, OTT, streaming audio, display and paid social.
I owned a $100K+ monthly revenue target, ran a three-person sales support team, built the pricing frameworks and turnkey packages, and closed everything from a $2,500 local test to six-figure enterprise buys.
The crossroads of the world, on your terms.The most prominent billboards in Times Square, paired with roadside, urban panel and programmatic screens across the country and around the world. Planning, execution and analytics in one process, using Broadsign and programmatic DSPs.
A TV spot, without the network price tag.Commercials on the streaming services people actually watch (Hulu, Roku and Amazon Fire TV) with audience selection, geo-targeting, frequency planning and creative support. Roku OneView, Amazon Ads, YouTube.
Stay in their ear between screens.Spotify and streaming audio spots that carry a campaign into commutes, workouts and late nights, sequenced with DOOH and CTV flights and reported on like everything else.
Banners that look like they belong in a gallery.Design and targeting for banner, image and social ads across websites, apps, Meta and Google, with retargeting, local SEO and conversion tracking built in. Google Ads, Meta Ads Manager, YouTube.
$2.5M+revenue across SMB to enterprise
89%YoY growth, 2022 → 2023
300+campaigns, sale to final report
$100K+monthly target owned
How a campaign comes to life
01Clarify the goal.Name the outcome and how we'll measure it before a single screen is booked.
02Choose the highest-leverage channels.Times Square for the statement. CTV, audio and social for the follow-through.
03Make the creative earn its frame.A Times Square screen is a canvas. Creative should read in a glance and hold up close.
04Report like a partner.Pacing, QA, post-campaign reporting, QBRs and honest postmortems.
Platforms: Broadsign, Roku OneView, Amazon Ads, Spotify Ads, Google Ads, Meta Ads Manager, YouTube, programmatic DSPs · CRM: HubSpot, Salesforce, GoHighLevel, Apollo · Verticals: creative, finance, fashion, hospitality, civic, nonprofit
File 02 · Selected Work · The Ad Concierge
Real campaigns. Real relationships.
The Ad Concierge is the New York advertising consultancy I founded to combine the media access and execution of a large agency with the attention, creativity and accountability of a personal concierge. The work below includes Ad Concierge campaigns and selected projects from across my career.
300+advertising campaigns supported
89%YoY revenue growth in a media sales leadership role
1M+digital out-of-home screens via partners worldwide
10+ yrsacross advertising, fine art, events, hospitality & design
CBGB FestivalCase 01 · Blue Vista 725 · LinkNYC · New York City
Bringing a New York music festival to the streets.
A live music festival in New York competes with hundreds of events for attention. For the 2026 CBGB Festival at Under the K Bridge, I coordinated a targeted LinkNYC campaign on geographically relevant street-level screens, timed to the festival's schedule, then delivered proof-of-posting photography the team could use for marketing and reporting.
7 double-sided units · 14 faces5-day flight800-900 daily plays per screen (est.)56K-63K total ad plays (est.)280K-315K modeled impressions
Slam Frank The MusicalCase 02 · Blue Vista 725 · LinkNYC · Manhattan
Taking independent theater beyond Broadway.
Independent productions fight Broadway for every eyeball in Midtown. Instead of chasing citywide exposure, I built a two-week LinkNYC campaign concentrated on the Theater District, and worked with the client to bring their video into the required 15-second format before launch. It went live in October 2026, with proof-of-posting photography delivered.
10 kiosks · 20 faces14-day campaign224K-252K total ad plays (est.)1.12M-1.26M modeled impressions
Atlas PublishingCase 03 · Dar Dowling · Times Square digital billboards
Giving authors a Times Square moment.
Working with Dar Dowling, I've produced Times Square billboard projects for publishing clients, translating each author's vision into a display that reads on one of the world's most recognizable screens, including a spot on the New Year's Eve 2023 schedule.
NYE 2023 Times Square schedule10 plays on New Year's Eve8 PM to 12:30 AM, the night crowdCreative finalized & loaded ahead of the night
“Matt consistently exceeds expectations when it comes to billboard projects. His professionalism and expertise ensure that every design resonates with the intended audience. My clients are always thrilled with how he transforms their vision into impactful, eye-catching displays.”Dar Dowling, Atlas Publishing
Donna Dobbin HospitalityCase 04 · John Doe, Jane Doe & John Devoy's NYC
Launching and revitalizing New York restaurants.
Creative direction, brand development and project support for hospitality entrepreneur Donna Dobbin across three venues: two new restaurant launches and the renovation of an established favorite.
2 new restaurant launches1 renovation3 New York venues
“Matthew played a key role in the successful launch of two new restaurants and the renovation of our existing one. His expertise and creative insight were essential to bringing our vision to life.”Donna Dobbin, Owner, John Doe, Jane Doe & John Devoy's NYC
FogoLabsCase 05 · Pierre Lamoureux · Web & creative
Three websites, one smooth process.
Revamped three FogoLabs websites alongside cofounder Pierre Lamoureux (coordinating functionality, user experience and visual presentation), plus a run of creative and artistic collaborations.
“Whether it was my art projects or the challenge of revamping three FogoLabs websites, he consistently demonstrates exceptional problem-solving and a proactive approach.”Pierre Lamoureux, Cofounder, FogoLabs
Art, Culture & BrandsCase 06 · Art Basel Miami Beach & Frieze New York
Connecting art, culture and major brand partnerships.
Before The Ad Concierge, I produced art fairs and cultural programs during two of the art world's biggest weeks, building sponsorships with internationally recognized brands. It's why I think about advertising as an experience, not just impressions.
10+ years in fine art & creative industries2 major art marketsMultiple global brand partners
“Matthew's been a fixture in the art world for well over a decade. He has an eye for spotting true talent and works with some truly fascinating individuals, giving him a unique perspective on the art scene.”Henri Meyers, Co-owner, Maison 10 Gallery
Troy Beer GardenSpotlight · Troy, New York · Local DOOH
Local ads for a neighborhood favorite.
Local digital out-of-home that promoted seasonal offerings like a holiday menu, aimed at the neighbors most likely to walk in, without an overcomplicated campaign.
Seasonal & holiday promotionLocal-market focus
What clients can expect
01Personal attentionOne point of contact who understands the campaign and why it matters.
02Thoughtful media planningRecommendations built around the business, not whatever inventory is available.
03Creative understandingA founder with a background in fine art, photography, design and production.
04Media accessDigital billboards, CTV, streaming audio, display and more through established partners.
05Hands-on coordinationPlanning, creative specs, booking, campaign management and reporting.
06A relationship beyond the campaignDependable service and lasting partnerships, not one-off transactions.
Inspired by the way Art Basel transforms Miami for a full week, I built SELECT Fair and X Contemporary from the ground up: satellite fairs that put international brands, collectors, tastemakers and major press under one roof.
Every edition had its own puzzle: a hotel, a tent, a four-floor former Dia building. I handled all of it: floor plans, buildout, security, front and back of house, 40 to 50 exhibitors at a time. Once the doors open, all the hard work pays off.
Miami · 2014Mercedes-Benz AMGA cocktail soirée hosted with brand ambassador Usher, with a live performance by Vic Mensa.
Miami · 2014LufthansaA collaboration alongside Mercedes-Benz: two global brands, one room full of collectors, artists and press.
Miami · 2014Moët HennessyArt Talks curated by BOMB Magazine, with cocktails by Hennessy.
Miami · 2012The London busA vintage double-decker shuttled VIPs up and down Collins Avenue, a moving billboard and a party at once.
2012-2015Heineken, Sixpoint, Deep EddyPlus Vita Coco, Perrier, Pepsi and Brooklyn Coffee, with every sponsor account negotiated and handled end to end.
Miami Beach · 2014A mayoral endorsementFully endorsed by Mayor Philip Levine, and featured on Bravo's Real Housewives of New York.
Seven editions · Two cities
Dec 2015X ContemporaryWynwood, Miami · 30 exhibitorsMy own fair across from Wynwood Walls: Grace Hartigan 1960-65, Hecho en Cuba, TIMEBAG's US debut and Keith Haring's POP SHOP sign.
May 2015SELECT New YorkCenter 548, Chelsea · 48+ spacesFour floors of the former Dia building: Lee Ranaldo and Leah Singer, James Chance on the roof, Marina Abramović Institute presenting Millie Brown.
Dec 2014SELECT MiamiNorth Beach · 35+ spacesRashaad Newsome's “The Conductor” with Mykki Blanco, Swoon Studio, Mercedes-Benz AMG and Lufthansa.
May 2014SELECT New YorkThe Altman Building · 34 spacesFirst full buildout. Meow Wolf, five solid-marble sculptures by Daniel Henderson, Sixpoint Brewery.
May 2013Select ProjectsOUT Hotel, KTCHN & XLA nationwide open call for three emerging artists, an Intandem Magazine press dinner, and Lady Bunny.
2012-13SELECT MiamiThe Catalina Hotel, South BeachSixty hotel rooms turned galleries: Swoon's Braddock Tile Project, Meow Wolf, a Greg Mike mural and an Airstream gallery out front.
What I bring: venue sourcing, floor plans and buildout, 24-hour security, catering and liquor licensing, sponsor decks and packages, brand and collector dinners, guest lists, PR partners, guerrilla street teams, and DOOH, CTV and display promotion.
File 04 · Art Advisory
Art that belongs to the room.
I'm a classically trained artist (MFA from the School of Visual Arts, BFA from Tufts, advanced drawing in Florence) who has spent more than a decade inside the art market: in three New York galleries, on the floors of the fairs I built, and alongside the artists I've championed.
Today I bring that eye to corporate and private acquisitions, sourcing and commissioning work that reflects who you are and what your space should say.
i.ProcurementLocal and contemporary work for hotels, offices, boutique spaces and private homes, matched to your values, budget and audience.
ii.CommissionsSite-specific murals, custom sculpture and fabrication that give people a reason to stop, look and post.
iii.Curation & unveilingsLobby exhibitions and corporate programs, from concept and artist selection to installation and the opening night.
Shows I've put on the wall
Grace Hartigan, 1960-65Curated by Michael Klein: the first large-scale, museum-quality Hartigan show in 50 years.
Hecho en CubaCurated by Yubal Márquez Fleites: the largest Cuban art exhibition since the thaw in Cuba-US relations.
TIMEBAG: Colombia NowThe Colombian collective's first exhibition in the United States.
Swoon, Meow Wolf & Keith HaringSwoon's Braddock Tile Project, custom Meow Wolf installations and Keith Haring's POP SHOP sign.
File 05 · Design & Hospitality
Design that sells the plate.
Since 2019 I've been the creative and marketing partner behind some of New York's favorite food and beverage names: websites, menus and online ordering, food and cocktail photography, and the social, email and seasonal campaigns that bring people back. It's the same eye I use on a billboard, scaled down to a menu board.
Doughnut Plant
Signage and menus across seven stores, a nationwide shipping program, holiday gift sets, a merch line and a year-round email and social calendar keyed to the rotating flavors.
John Doe NYC
A new site with a working digital menu, six food photoshoots, 16 Drag Brunch posters, event décor and quarterly e-blasts. Social numbers up 300%.
Jane Doe
John Doe's sister lounge, branded before it opened: logo, website, graphics and food and cocktail photography.
Flattery's Irish Hot Sauce
A full rebrand (new logo, new bottle, supermarket-ready), plus the Shopify store, Amazon listing and new social accounts.
Potsicle
Brand identity, logo and website for a new consumer brand, plus research, trademark groundwork and pitch decks for investors, wholesale and dispensaries.
FogoLabs
Four years with Grammy, Emmy and Jubilee award winner Pierre Lamoureux, relaunching Strobosonic, Full Stereo and Jazz Cinema, plus press releases for The Who.
Also: John Devoy's NYC, Vegan Robs, and Unlimited NYC, the boutique digital agency I founded. Tools: WordPress, Squarespace, Shopify, Photoshop, Canva, AI-assisted creative, paid social, local SEO and email.
File 06 · The Résumé
The artist who learned to sell.
I trained as a fine artist (Tufts, then an MFA at the School of Visual Arts), and the art world taught me something the studio didn't: how art, brands and audiences find each other. By 24 I was co-directing an art fair during Art Basel Miami Beach. By 2015 I'd built three brands from the ground up: SELECT Fair, X Contemporary and the digital agency Unlimited NYC.
Then I took everything I'd learned about attention to the biggest stage there is: Times Square's most prominent screens and the omnichannel media that follows them. I believe the best work happens when you build a team, delegate and trust it.
NowFounderThe Ad Concierge · New YorkAn advertising consultancy with big-agency media access and concierge-level attention: Times Square, LinkNYC and neighborhood screens, CTV, streaming audio, display and experiential.
2022 to 2026Vice President of SalesMedia Company · New YorkTimes Square large format, DOOH, CTV, OTT, streaming audio, display and paid social. $2.5M+ generated, 89% YoY growth, 300+ campaigns, a three-person team and a $100K+ monthly target.
2019 to nowMarketing Consultant, F&BDoughnut Plant, John Doe, Jane Doe, John Devoy's, Flattery'sWebsites, menus and online ordering; paid social, local SEO and email; food and cocktail photography and short-form video; seasonal campaigns.
2015 to 2019Web & Digital ProjectsFogoLabs · Unlimited NYCRelaunched Strobosonic, Full Stereo and Jazz Cinema; designed web platforms for private clients.
2011 to 2016Owner, Marketing & Event ProducerSELECT Fair & X ContemporaryArt fairs during Art Basel and Frieze: 40-50 exhibitors per event, $400K+ in sponsor value and a mayoral endorsement. The email list I started there is now 2M+ strong with a 56% open rate.
EducationMFA, Fine Art, School of Visual Arts, 2013 BFA, Fine Art, Tufts University, 2011 Advanced Drawing, Florence, 2009
ExpertiseOmnichannel media · Sales leadership · Sponsorship · Experiential production · Art advisory · Brand identity · Web design · Photography
PressThe New York Times · T Magazine · Interview · Artnet · HuffPost · Hyperallergic · Art Info · Billboard · Gothamist · Bedford + Bowery · Whitehot · Widewalls · Perez Hilton · TMZ
